Data collection at point of sale is time consuming, expensive and sometimes inaccurate, however, it is vital to understand what customers want and to adapt to these needs.Octagon provides you with the ability to collect accurate, real time data that triggers targeted offers for customers.
The software can be seamlessly integrated into current point of sale equipment providing data collection and triggering targeted offers. Profiling of customers can be either as a result of product purchases or use of loyalty cards. For example a person buys a car magazine; the product bar code is scanned and prompts the display of an ad for car care products, petrol, car audio equipment, insurance and any number of other Loyalty card users have an established profile from completing the application form.
This information will include gender, age, address and possibly occupation. This allows for targeted ads which dramatically increase the chance of a sale.Collecting customer purchase data enables in depth report generation. These reports will indicate exact trends as they happen and aid stock management along with future marketing strategies. Items nearing the end of their shelf life can be automatically discounted and paired with complimentary products. For example, purchase of soft drinks triggers offers for snack foods or chocolate.The Octagon point of sale system, triggers targeted offers and ads, increases efficiency in stock management and provides real time reports that show trends for a day, week or month over your entire product range.
